I was approached bu Burberry to create a small but very stylised icon set for their recent website redesign. The icons were needed at a fair few sizes depending on where they were going to be used. I also created a set of very specific guidelines for any future iconography.
Working with such a known, well established brand, myself and the web team discussed keeping that classic Burberry aesthetic very much alive in a modern icon set. I started with the vintage Burberry delivery van and the famous Regent Street storefront in London.
Burberry van exploration
Size and detail exploration
Next up I jumped into the icon set and applied those styles and guides that I explored for the more important icons. I explored the set at 2 sizes and really wanted to keep that aesthetic for a few of the icons, vintage and classic to keep everything consistently Burberry.
Here are the final system of needed iconography including a 14px set and a 28px using two different line weights.
28px set
14px set
I created a set of guidelines for future use on the Burberry icon set, I tried to be as thorough as possible with this process as the icon system needs to be so tightly in line with the globally recognised brand.
