Scratch

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OVERVIEW

Scratch helps manage and take control of your loan payments. Fit your loans into your life, not the other way around.

Alongside my design family over at Simple as milk I was given the wonderful oppertunity to work on the entire brand illustration style, iconography and marketing material.


EXPLORATION

Although Scratch had an existing brand, they were looking to completely start this process from the ground up to bring something completely new to the company. Here are a few explorations I worked on.

initial brand exploration

initial brand exploration


CHOSEN STYLE

At this stage I let Glen Nobel of Simple as Milk take over the logo design and I focused all of my time on the illustration style, colour palette and visual direction. This was the final style that Scratch zoned in on.

Scratch’s official illustration style and colour palette

Scratch’s official illustration style and colour palette


PROCESS

My process for creating the Scratch illustrations has evolved over time which I find is often the case with heavily illustrated projects. I use a hand drawn style within illustrator, sometimes using my iPad to connect as a tablet, allowing me to create really natural lines directly into a vector format.

A screenshot of my current Scratch artboard

A screenshot of my current Scratch artboard


BUILD

The illustration style has recently been used across the web and print, in marketing campaigns and on swag. Here are a few more examples of the work I’ve created.

 
Scratch website

Scratch website

Scratch core values

Scratch core values

Career page assets

Career page assets

T-Shirt design for Scratch employees

T-Shirt design for Scratch employees

Leander features

Leander features

Illustrations for an investor presentation

Illustrations for an investor presentation

Some early feature illustration explorations

Some early feature illustration explorations

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- Sameh Elamawy, Scratch